Resume

HEIDI ANNETTE DEVRIES

hdevries@gmail.com | Central Florida

KEYWORDS

Knowledge Management, Internal Training, Content Management, Technical Writing/Editing, Online Content Production, SEO, User Documentation Producer, Wikis/Forums/Blogs/Podcasts

SUMMARY

Experienced multimedia journalist with knowledge management and content management experience. Proven ability to improve organizational effectiveness in a dynamic environment, through workplace technology implementation and best practices.

WORK EXPERIENCE

The Ledger | The New York Times Co., Lakeland, FL | August 2006 – Present
Online Content Producer

* Managed online content (breaking news, photos, multimedia content, SMS and e-mail news alerts and several newsletters).
* Increased breaking news postings, video production and online-only media by more than 1000 percent in four years.
* Increased page views from 5 million per month to 8 million per month within four years, and tripled the number of unique users.
* Developed collaborative approach with reporters and editors to increase page views, time spent online and amount of online-only/interactive content.
* Created and logged user documentation and style guides for online products and vendors.
* Trained newsroom personnel in the use of new products and media initiatives; encouraged use of Best Practices.
* Recognized key barriers in the newsroom and shaped behavioral change.
* Worked with users to design, develop and test knowledge capture processes and workflows, search capabilities and measurement approaches.

The News Chief | The New York Times, Co., Winter Haven, FL | November 2005 – August 2006
Reporter

* Researched, reported and wrote a minimum of two bylined stories a day for the News Chief’s daily newspaper, special sections and their magazine.
* Became experts in beats including agriculture, religion, and state and local politics.
* First reporter to post breaking news online, creating a culture shift in the newsroom.

RealNet USA, Orlando, FL | Febuary 2005 – November 2005
Editor / Designer

* Worked with site owners to assist with the development of their sites.
* Conducted regular quality reviews of web content and documents.
* Wrote, designed and laid-out two monthly newsletters.
* Created ads, brochures, Web packages, and other professional material.

Knight Publishing , Orlando, FL | March 2004 – April 2005
Managing Editor

* Provided consultative leadership guiding the newsroom to use best practices in content management.
* Maintained Web site and provided online CMS training to section editors to increase efficiency and accuracy of news and information.
* Hired, managed and coached student contributors including three editors, 12 staff writers and three staff photographers; arranged pay scales for all contributors.

AWARDS AND HONORS

Chairman’s Award – Nominated for Interactive Media – Spring, 2010
Florida Society of Newspaper Editors – Best Web Site Homepage in State, 2009
Associated Collegiate Press – Pacemaker Award, 2005

SKILLS

* Proficient, daily user of ATS, Quark Dispatch, Lotus Notes, Adobe Illustrator and Photoshop, and Microsoft Office software (including Sharepoint and Outlook).
* Trained others in the use of content management programs including Saxotech’s Publicus, Web site metric and performance software including Omniture, database management, social networking and video/graphic editing.
* Developing skills in simple coding, HTML and Adobe Flash.

EDUCATION

University of Central Florida , Orlando, FL, June 2002 – Present
AS, BS expected in Spring 2011 in Journalism

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